The Eastvale City Council last week unanimously voted to create a unified city marketing logo that can be used in collaboration with local community partners.
“This request is tied to a new collaboration opportunity with Eleanor Roosevelt High School (ERHS),” Government Services Director/City Clerk Marc Donohue said at the November 12 meeting. “They recently approached the city with the idea of a joint marketing effort using the slogan: one town, one team.”
Donohue said the new expanded partnership would create additional opportunities for the city to strengthen civic pride and community engagement such as promoting the slogan, spotlighting ERHS students, staff and programs across the city’s platforms, providing internship and job shadowing opportunities for students, collaborating on public art and community engagement projects and potentially hosting an annual civic engagement event at the school.
“We’ve done a good job at marketing our city and telling our story, but this is really going to help get that out there,” Councilmember Todd Rigby said. “I think it’s part of growing up, and we’re doing a great job.”
Donohue also said that Walmart, which is expected to open its Eastvale store in 2026, expressed interest in offering Eastvale branded merchandise for sale.
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“The city would not receive any revenues from those sales,” he said. “The value is in increased visibility and community connection.”
According to the staff report, creating the new city marketing logo is expected to cost less than $5,000 to have the logo professionally developed, which would be fully covered by the existing communications division budget. This marketing effort will not have any impact on the city’s official seal or logo.
The city currently uses six different logos for its city merchandise line, Eastvale Essentials, which launched last April. Once the new unified logo is approved, the initial six designs would be retired.
“Developing a single cohesive marketing logo will help strengthen Eastvale’s brand identity and allow for our partners to more clearly represent their connection to the city,” Donohue said.
In other council action: After discussing protected bike lane options along Citrus Street, the Eastvale City Council directed staff to meet with the school district and other stakeholders for additional feedback.
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